Film promotions help evoke the curiosity element for a to-be released film. At times, makers go out of their way to create controversies to build up the euphoria.
The makers of this upcoming film release tried to do something unique at one of the film’s song success. Wrapped in a massive heart, 8,000 yellow balloons were descended by the cast depicting a massive heartbreak as the soulful track echoed in the background. Breaking the previous record of 5,734 balloon drops, this attempt witnessed more than double the number of balloons. This glitzy event not only led the fans go frenzy seeing the cast creating magic with the balloon drop but they also hummed along the melodious love anthem song ‘Dil’.
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The film which held
the promotion is ‘Ek Villain Returns’ whose soulful track garnered a
whopping 50 Million+ views within 24 hours of its launch. Starring a powerful
ensemble cast including John Abraham, Arjun Kapoor, Disha Patani and Tara
Sutaria, Ek Villain Returns will release worldwide on 29th July 2022. The
movie is directed by Mohit Suri and jointly produced by T-Series and Balaji
Telefilms.
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