India’s iconic beauty brand, Biotique, launched its new brand campaign with Sara Ali Khan as the brand ambassador for their facial skincare range. Conceptualised by Ogilvy, it is a pan-India, 360-degree media campaign promoting the range of cleansing-toning-moisturizing products. Over the next few weeks, the campaign aims to reach 100 million consumers.

Commenting on the launch, a pioneer of the Indian beauty industry, Ms. Vinita Jain, Founder and CMD - Biotique, said, “At Biotique we use 100 percent ayurvedic formulations with advanced 21^st century biotechnology, our products are naturally sourced from plant extracts and are proven to bring effective and long-lasting results. The new campaign film brings to life our ethos of ‘Real is really beautiful’, focusing on ‘The secret to flawless skin’, true to Biotique’s cleansing-toning-moisturizing routine. I am very pleased to see our vision come to life with this campaign, which reinforces Biotique’s commitment to effective personal care, beauty and wellbeing products.”

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Talking of her association with Biotique’s skincare range, Sara Ali Khan added, “Biotique’s ‘secret to flawless skin’ offers youth an ideal beauty regime which provides quick and effective results. I am really excited to be a part of the Biotique family as I resonate with the brand’s ethos of ‘Real is really beautiful’ and believe in using products that are modern yet rooted. I am mindful of having a holistic facial skincare routine made with natural ingredients given that taking care of skin starts from a very young age and Biotique’s facial skincare range echoes my belief.”