Dennison, a luxurious menswear brand from India launches their very first initiative towards Mother Earth, their Hemp Collection. The fabric of Hemp Collection is organically grown with 33% less water use. In evaluation, the cotton with Azo-free color dyes- an attempt to eliminate the harms.

Instead of using plastic buttons they use Coconut buttons and use recycled threads for stitching. Moreover, The Hemp collection makes recycled label and paper fusing, with green packing, which makes it one of the most sustainable products of India. It is designed to help in saving natural resources and focus more on the awareness of sustainable fashion and the fibre protects from UV rays and mold resistance.

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Dennison introduces Pastel and earthy color pallets Like Irish Flower, mango Sorbet, soapnut, cobalt Blue, Beige, optic white, earthy pink, mint green etc.

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In digital Prints they have paisley, damask, ethnic motif, festive floral for occasional wear, abstract , geometric, brogue, tropical, Ditsy floral, pastel block prints for your weekend and travel plans. Dennison launches waist flex trousers this month in addition to our series of cotton e-waist pajama pants.

Dennison Hemp Shirts are exclusively available at the Myntra website.

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