113-year old International houseware brand Tramontina launches in India.

 

Globally-trusted houseware brand Tramontina, renowned for its 113-year legacy of quality and innovation, celebrated its grand launch in India with an exclusive event. The event was graced by the presence of the Global Chairman of Tramontina from Brazil, Mr. Eduardo Scomazzon, and the CEO of Tramontina US, Mr. Marcelo Borges, highlighting the brand’s commitment to the Indian market. 

The grand launch event was a spectacular celebration of Tramontina’s entry into the Indian market, marked by the brand’s dedication to delivering safe and high-quality kitchenware and houseware solutions.

The brand plans to launch three cookware ranges focused on healthy cooking. It includes two triply ranges: ‘Aeion’, a professional-grade triply range, and ‘Fusåo’, India’s first triply ceramic-coated range. The third range features super-smooth cast iron products redesigned for easier cooking. Additionally, Tramontina will release its world-renowned knives, including five standout ranges. These include ‘Century’, the professional ‘NSF-certified’ range, and ‘Polywood’, a Tramontina-patented treated wood handle knife that is heat-resistant and durable.

Tramontina’s retail strategy in India will be omni-channel, encompassing general trade, modern trade, e-commerce platforms, and the Tramontina India website, to ensure widespread availability across the country.

Tramontina products will be available to shop across channels by the end of June. Stay tuned for a redefined culinary experience with Tramontina!